- AURUM is a by-invitation exclusive credit card for premium Indian customers -
- Dual-interface Tungsten metal card used for AURUM –
Bangkok, September 1, 2021 – SBI Card, India’s largest pure-play credit card issuer has chosen, dzcard, the leading secured smart card solution and digital security provider in South-East Asia, to supply its dual-interface Tungsten metal credit card for the recently launched AURUM. This ‘by invitation only’ credit card by SBI Card has been thoughtfully crafted to fulfil the needs of the C-Suite executives.
The card base provided by dzcard has unique features, such as reinforcement by a single sheet of Tungsten metal inlay, precision gold-engraved streak in the middle and, a luxurious matte black finish. AURUM offers a secure, value-added, cashless payment solution with unlimited privileges to the discerning premium customer segment. The product is packed with exclusive features, privileges and perks, across categories such as Entertainment, Dining and Lifestyle, among others. (aurumcreditcard.com)
Rama Mohan Rao Amara, MD & CEO, SBI Card, said, “AURUM is our strategic foray into the super-premium category. Through AURUM, SBI Card endeavours to provide experiential differentiation to the discerning set of customers. Each element of the offering has been crafted to complement and reflect their unique lifestyle, including the card design. We are happy to partner with dzcard for their unique dual-interface tungsten metal card base.”
“In September last year, dzcard introduced an innovative contactless heavy metal Tungsten card to its extensive portfolio of payment solutions. With the launch of AURUM metal card, our position as leading payment solution provider is strengthened,” said Sanoj Jose,Managing Director, South Asia at dzcard.
“The market for metal cards is currently growing in Asia. The Tungsten metal dual interface card allows users to tap either the front or the back of the card, providing convenient, hygienic and frictionless transactions at the point-of-sale and offering endless design possibilities in terms of colour, patterns, printing options.”
AURUM - The Tungsten Card from SBI Card is a testament of how leading technologies seamlessly coexist with excellence in design. A heavy metal card not only offers endless design possibilities it also helps provide its customers a top of the line user experience by delivering a seamless and secured EMV contactless digital capability.
Founded in 1971, dzcard is a leading secured smart card solution and digital security provider headquartered in Thailand, with subsidiaries in India, Malaysia, the Philippines and Tanzania. dzcard is securing everyday lives in a connected world.
dzcard aims to provide solutions to the increasingly complex and fragmented digital lives by securing transactions, protecting identities and ensuring connections. It is empowering payment, fintech’s, telecom and governmental institutions with trustworthy product & solutions.
dzcard is fully integrated company and offer entire range products, cards, packaging, personalization, digital solutions and encrypted authentication.
The company has more than 800 collaborators, operations in 3 continents. It has 2 factories and 5 schemes certified personalization centers. dzcard is one of the top 10 largest secured smart card providers globally with strong relationships with key banks, financial institutions, telecom operators and major retailers in over 40 countries.
dzcard media contact:
+66 2 705 1939
About SBI Card
SBI Cards and Payment Services Limited (formerly known as SBI Cards and Payment Services Private Limited) (“SBI Card”) is a non-banking financial company that offers extensive credit card portfolio to individual cardholders and corporate clients which includes lifestyle, rewards, travel & fuel and banking partnerships cards along with corporate cards covering all major cardholders’ segments in terms of income profile and lifestyle. Presently, the brand has a wide base of over 11 million cards in force. and operates through over 145 locations in India. SBI Card is based on the value proposition of “Make Life Simple” for its consumers It has diversified customer acquisition network that enables to engage prospective customers across multiple channels. SBI Card is a technology driven company.
For more details, visit www.sbicard.com