We're excited to announce that as of April 2020, we are rebranding with a new logo, colour scheme, and website. We want to share with you our rationale behind the updates, and what they represent for dzcard brand and our community.
TL;DR: We refreshed the logo.
New signature for dzcard
Our professional profile has grown and evolved over the last 48 years, and now it is time for a change. Our new signature demonstrates our unwavering commitment to the vision that inspired dzcard founder. With that said, we decided to update our brand elements to embody our idea better. The update includes the brand logo and website to reflect who we are today and to symbolise our dynamic future.
The new logo crystalises the "dz" symbol as the Centre's most popular identification label. Also, the new wordmark improves the readability of our brand name.
A tribute to the past and an odd to the future!
Symbolically, the "dz" symbol becomes a red ink drop to create the impression of dynamism that denotes our passion for cards printing.
Our new icon, the dzcard ink drop, holds several meanings:
- The stylised "D" is for dzcard and is also a reference to the origin of the dzcard logo.
- An ink drop which is a direct reference to the origin of the company when dzcard was a printing house.
- A cursor pointing to the upper right, the direction of the future towards the new digital era.
- A red icon for the passion and energy that our team dedicates to serving our customers every days.
Proud as we are of our rich history and deep roots, we retain the logo's core element, the "dzcard" wordmark and its colours. Colour is an essential element that defines a brand image. We chose to keep the original two colours, the black and the red.
Over the next few months, you’ll see all the other visuals around dzcard aligning around this new direction: on the website, in advertising, and in new solutions. It’s still us. We’re still dzcard. But more consistent and, we hope, more instantly recognizable.
A perfect website For dzcard
We are very excited about the new products that we plan to launch in the coming months. The renewed website includes accommodation for these new products and innovations. The new website explains dzcard’s ecosystem and how these our cards, solutions, and innovations play a role in our vision to bring a seamless experience for our customers. dzcard will stay focused on technology development and remain as a forerunner.